Templates
There are 15 starting templates. Each one is a full app design for one kind of store. Each has sample brand content that you replace.
Every template has a signature layer. This is the set of features that makes it different. Some signature features are off by default. They are marked below.
Status: the list below is built. Features marked "off by default" need the switch turned on after setup. Live shopping, games, community, the AI assistant and B2B quotes also need the Enterprise plan. The Trade template is Enterprise only. See Plans and billing.
| # | Template | For | Tagline |
|---|---|---|---|
| 1 | Runway | Fashion and apparel | Editorial and spacious |
| 2 | Glow | Beauty and skincare | Soft and personal |
| 3 | Fresh Basket | Grocery and quick commerce | Dense and fast |
| 4 | Bakehouse | Bakery, cafe and food ordering | Warm and appetising |
| 5 | Bazaar | Multi-brand marketplace | Dense and search-first |
| 6 | Circuit | Electronics and gadgets | Specced honestly |
| 7 | Single | One hero product | One bold page |
| 8 | Pawsome | Pets | Matched to your pet |
| 9 | Aurelia | Fine jewellery | Price breakups and private appointments |
| 10 | Hearth | Furniture and home | Shopped by room |
| 11 | Playroom | Kids and toys | Toys by age, with safety on every page |
| 12 | Stride | Sports and fitness | Built for movement |
| 13 | Folio | Books and stationery | Set in good type |
| 14 | Vital | Health and wellness | Clear and calm |
| 15 | Trade | B2B and wholesale | Dense and fast |
Signature features#
Runway (fashion)#
- Shop the look: a row of products that go together.
- Size and fit finder.
- Journal articles on the home screen.
- Off by default: live shopping. Off by default: a "worn by you" community feed.
Glow (beauty)#
- Skin and shade finder quiz.
- Routine builder.
- Ingredients list, and subscribe and save, on the product page.
- Off by default: AI assistant.
Fresh Basket (grocery)#
- Delivery location and time slot.
- Quantity stepper on each tile, unit prices, buy again, and a minimum-order meter.
- Off by default: a "picked for you" list. It needs the For You setup.
Bakehouse (bakery and food)#
- Delivery or pickup choice, pre-order dates, cake message in the cart, allergen notes.
- Off by default: a scratch-card promotion (needs a game).
Bazaar (marketplace)#
- Brand directory, brand pages, and a brand follow button.
- Category menu tree (two levels shown).
- Deals tab with discount chips.
- Off by default: a For You list, and a spin-the-wheel promotion.
Circuit (electronics)#
- Compare tray: up to four products side by side, using a specs table.
- Trade-in banner and buying guides.
- Off by default: AI assistant.
Single (one product)#
- Quantity bundles on the main product page. Shows only when the product has price tiers.
- Subscription option on the product page.
Pawsome (pets)#
- Pet profiles on the home screen and in the account.
- Food finder quiz.
- Feeding calculator. It needs a feeding table on the product. It hides itself without one.
- Refill reminder on the product page. Sent by the phone, with generic text.
Aurelia (jewellery)#
- Price breakdown on the product page: weight, purity, making charge, stones and tax. This is for display only. The cart still charges the Shopify price. It needs weight and purity fields on the product. It hides itself without them.
- Engraving: one to three lines, with a live preview.
- Off by default: appointment booking, and the concierge assistant.
Hearth (furniture)#
- Room scenes with product hotspots.
- Fabric swatch ordering.
- Dimensions table in centimetres or inches.
- 3D or AR view is not built.
Playroom (kids and toys)#
- Shop by age, and a child-age finder.
- Gift finder quiz.
- Parent gate: a short maths check before links to outside pages or risky actions.
- Off by default: gift registry.
Stride (sports)#
- Challenges. Steps can come from the phone's step counter, or be logged by hand. Points are added only if your loyalty provider can add points. Otherwise the app shows "Done" and no points.
- Early-access drops for a customer group.
- Off by default: live shopping.
Folio (books)#
- ISBN search. The barcode scan button needs a scanner setup.
- Author and series lists on the product page, and an author page.
- Reading list on the product page and in the account.
Vital (health and wellness)#
- Refill reminders on the product page, sent by the phone.
- Off by default: consultation booking.
- Off by default and regulated: prescription upload. See Prescriptions.
Trade (B2B)#
- Quick order: type SKUs or paste a list.
- Quantity price tiers, from a company price list or from product fields.
- Price hiding for signed-out visitors. This is a setting that ships off, so the demo shows prices.
- Purchase order number at checkout, and quote requests. See Quotes and B2B.