Segments

A segment is a group of shoppers. You use it to pick who gets a push message or who enters an automation.

Status: on by default.

Build a segment#

1. Open Segments and press New segment.
2. Add rules. A rule checks one thing about a shopper, such as a tag or a purchase.
3. Check the audience size. It shows how many shoppers match.
4. Save.

Using segments#

• Push campaigns: pick a segment as the audience.
• Automations: a flow can start for shoppers who match a segment.

Limits#

• Brand follows are sent to the segment engine as a list of brand names. Brand-based segments only work where the brand follow feature is in use.
• Segments do not yet filter by the store a phone last used.