Push and campaigns

Push sends a message to the phones of shoppers who installed the app and said yes to notifications. A campaign is a push message with a plan: a time, a repeat, or a test.

Status: on by default on Standard and Enterprise. Without a plan you cannot send. Standard allows up to 50,000 messages a month. Enterprise has no monthly cap. Sending needs the phone keys for Apple and Google. See Publishing to stores.

Compose a message#

1. Open Push.
2. Write the title and the text.
3. Pick the audience. You can use a segment or all shoppers.
4. Pick where the message opens in the app.
5. Save, schedule or send.

Schedules#

• Send now, or Schedule for a time you pick.
• Times use your shop's time zone.
• Repeat can be daily, weekly (choose the days) or a cron pattern. Monthly is not a choice. Use a cron pattern for that.

A recurring campaign cannot also be an A/B test.

A/B tests#

• Add 2 to 8 versions of the message. Version A is the one you wrote first.
• Set winner rules. These rules decide how the winner is picked.
• Pick the winner using those rules.

Limit: once you save an A/B test through the app, it cannot be turned off. Plan the test before you save it.

AI copy suggestions#

Enter a goal, then use the AI suggestion button. The app proposes title and text. Each suggestion uses monthly credits. The credits are shared with the AI assistant.

Limits that protect shoppers#

• Frequency caps limit how many messages one phone gets.
• Quiet hours hold messages at night.
• A message is not sent to a phone that has not said yes to notifications.
• Messages that fail a check are held or dropped. The campaign page shows the reason.

Approvals#

Some actions wait for a second person. These are:

• scheduling or sending a campaign
• changing a repeat schedule
• creating a store release
• publishing a version

A waiting action shows a banner with a link to Approvals. See Team and roles.

Campaign list#

The Campaigns page lists sent, scheduled and draft campaigns. Open one to see its details.