Analytics

The Analytics page shows what shoppers do in the app and what they buy.

Status: on by default. Data starts counting after the app is installed and the phone sends events.

What you see#

• Sessions: how often the app is opened.
• Orders and revenue: sales that came through the app. The app credits a sale to the app when a shopper bought after using it.
• Push results: messages opened within a day of the click.
• Funnels: steps from view to purchase, and where shoppers stop.
• Cohorts: groups of shoppers, followed over time to see whether they came back.

Reading the numbers#

• A push result counts a click within 24 hours as the cause.
• Order credit goes to the app when the shopper used the app before buying.

Exports#

Download a file of the raw data, or send it to another tool. See Exports and BigQuery.